Frequently Asked Questions

Questions? You're always welcome to reach out to us by email or phone. Absolutey no obligation! But maybe we've answered it here.
1What can digital marketing do for my business?
In a nutshell: increased online visibility, brand awareness, lead generation, and customer engagement. By increasing traffic to your website, and consisten branding across social edia platforms you enhance your online visiblity. The results? More potential clients (leads) interested in your products or services. That interest precedes the purchase!

And by increasing awareness of your brand, through

By posting content of value across social media platforms and engaging in the resulting conversations you are creating a legion of followers and advocates of your brand! Last but not least: by having access to data you will no longer be shooting in the dark... OndaFlow will work with you, recommending practical and actionable direction on how to use that data!

2What services do you offer?
Here are a few of the services we offer: Search Engine Optimization (SEO); Social Media Marketing (SMM); Content Marketing; Pay-Per-Click (PPC) Advertising; Email Marketing; Website Design and Development; Analytics and Data Analysis; Online Reputation Management (ORM); Influencer Marketing; Marketing Automation; Mobile Marketing; Video Marketing; Conversion Rate Optimization (CRO); Local SEO; Affiliate Marketing, including Analytics and Training in any of these tools. OndaFlow is a global digital marketing company with physical address in Caldas da Rainha Portugal . We provide digital solutions for business of all shapes and sizes. Our clients come from a variety of industries. OndaFlow offers a variety of services to help our clients establish and enhance their online presence. With our results-driven approach and creative strategies, we have been able to effectively help companies strengthen and develop. Whether you are considering asking for project-based assistance or a long-term solution, we encourage you to reach out to us to see if we may be a good fit for your company.
3What makes your digital marketing approach unique?
We proud ourselves of being great listeners to our clients’ needs and goals. By actively listening, we can come up with a strategic plan that has your success in mind. Active listeners: that's what we are!
4What industries do you specialize in?
Our market niche is comprised of mid to large sized companies (25 employees and over) . However, we work with small business owners and are happy to customize our packages to heir needs.
5Maybe my business is too small - or too large - for your services?...
OndaFlow has 2 cofounders: one has a large experience with small to medium businesses while the other is an expert in digital marketing for mid to large companies. We are a match made in heaven!:) We can tailor our services to your needs. OndaFlow has a minimum monthly budget we like to work from. That said, we are always happy to hear your specific situation.
6Can you help with social media marketing?
"Can we help?" We can do it all for you! Or we can interfere as much or as little as you would like. Some of our clients trust us 100% in creating invaluable and evergreen content. We do all the subject matter research and have access to stock photos. Others prefer to give us some raw copy and photos that we then edit for the web. And still others like to have some control, and want to be able to vet content before it goes live. OndaFlow uses tools that streamline this vetting process by the client.
7What metrics do you use to measure success in digital marketing campaigns?
TRAFFIC SOURCES: Organic Traffic: Measures the number of visitors who reach your website through search engines Paid Traffic: Tracks the performance of paid advertising, including clicks, impressions, and click-through rates (CTR) WEBSITE ENGAGEMENT Page views; time on page and bounce rate metrics CONVERSION METRICS: Conversion Rate: The percentage of visitors who take a desired action, such as making a purchase, filling out a form, or signing up for a newsletter. Cost per Conversion (CPC): The average cost incurred for each conversion in paid advertising campaigns. SOCIAL MEDIA METRICS Social Reach: The total number of people who have seen your social media content. Engagement: Likes, comments, shares, and other interactions on social media platforms. Follower Growth: The increase in the number of followers on social media channels EMAIL MARKETING METRICS Open Rate: The percentage of recipients who opened your email. Click-Through Rate (CTR): The percentage of recipients who clicked on one or more links contained in an email. CONVERSION RATE The percentage of email recipients who completed the desired action. SEARCH ENGINE OPTIMIZATION (SEO) METRICS Keyword Rankings: Monitor the position of your website in search engine results for targeted keywords. Backlinks: Track the number and quality of external websites linking to your content. Domain Authority: A measure of the overall strength of your website's domain in search engines. RETURN ON INVESTMENT (ROI) ROI: Calculate the overall return on investment by comparing the gain from the campaign to the cost of the campaign. CUSTOMER ACQUISITION COST (CAC) CAC: The cost associated with acquiring a new customer, often calculated by dividing the total cost of acquisition by the number of new customers. CUSTOMER SATISFACTION AND FEEDBACK Customer Reviews: Monitor and respond to online reviews and feedback to gauge customer satisfaction. Net Promoter Score (NPS): A metric that measures customer loyalty and satisfaction based on the likelihood of customers recommending your brand.
8How much does your digital marketing services cost?
It truly depends on what you need. Because we work globally, our pricing depends on where live. We strive to be fair with everyone. It is a global economy indeed. But economies are still far from being balanced. Contact us for our pricing. Oh! and we provide discounts for contracts of 6 months and over.
9How do you handle data security and privacy?
We prioritize your data security with bank-level encryption and strict access controls. Our transparent policies ensure your privacy is guarded like a VIP, giving you peace of mind.
10Do you offer training or consultations for in-house marketing teams?
Yes, we both are qualified to run team trainings